You may have already heard about this, since it is literally all over the news, or you may be like me and rarely check to see what is going on in the world. I’m trying to do better about checking headlines at least once a day, as depressing as they sometimes are.
But last night I came across a story that intrigued me.
Focus on the Family has purchased a 30-second ad in the Super Bowl this year (fyi, last year, 95.4 million people watched the Super Bowl). The ad shares a story about Tim Tebow, Heisman trophy-winning college football legend. Tim Tebow and his family have been long-time supporters of Christian principles and the sanctity of human life, and they have used their own family’s story as a testimony to others. Nearly twenty-three years ago, Pam Tebow was encouraged by doctors to abort her unborn son, her fifth child, but she refused, and gave birth to Tim Tebow. The ad is expected to share “one of their personal stories,” said Gary Schneeberger, spokesperson for Focus on the Family.
The ad focuses on a theme of “Celebrate Family, Celebrate Life,” according to Focus on the Family’s January 15 press release. The ad never mentions the word “abortion,” and centers primarily on Tim Tebow’s story.
As of Tuesday, over 30 liberal woman’s organizations have written to CBS protesting the ad. Terry O’Neill, president of NOW, stated that the ad is “extraordinarily offensive and demeaning.”
CBS has found no basis for rejecting the ad, so they still plan on airing it as scheduled.